BURTON

SNOWBOARDS

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After graduating college, delivering pizza in Bend, OR and snowboarding more than 100 days a year, it became time to explore my professional horizons. I joined the team at Burton in 1998 to lead the development and commercialization of the newly-developed step-in binding line.

Over the next few years I would manage manufacturers in the US, Italy and China, build close connections with the pro-team and tackle the challenges of introducing new technology to a discerning market. After years of growing my product development and management experience I moved over to a small team starting a footwear company within the Burton family of brands. At Gravis Footwear I led brand marketing activities that included packaging, catalogs, trade-show and retail executions. It was early in my career that I understood how important fitting all of the pieces of the puzzle together were to making a product or idea successful in the market.