NIKE
DIGITAL
SPORT
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In 2006 I joined an elite team of product, hardware and software experts, partnering with Apple to create the most cohesive and experientially driven running experience the world had ever seen. The Nike+ SportBand, SportWatch and FuelBand all came from the strategic product marketing work I led alongside an incredible team. The Nike+ product changed the level of what a connected software and hardware experience could be in the sport space and gave birth to the Digital Sport group within the Nike organization that continued to deliver ground breaking technical sport solutions for years to come.