NIXON
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At Nixon, I worked with the team to elevate the product experience for the brand. I led all of the product marketing and development roles managing crafting briefs, line planning, team insights and into product development and production. In addition to managing all of the core consumer-facing products, I also led all of the retail and trade design and development. From complex trade show booths to global retail rollouts and packaging nearly every hard good product that Nixon made from 2003-2006 came across my desk. Many of the top-selling products in the Nixon line today were briefed, developed and delivered by my team.
I continue to work with Nixon every day through my work at Cinco to continue to innovate and explore what's over the horizon line for this iconic Californian brand.