LEADING SINCE

1990

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APPROACH

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For the past two decades, I've lead innovation, product, brand, and marketing teams to deliver groundbreaking experience in competitive markets. My focus is on the outdoor, lifestyle, and technology market sectors. I connect the dots from a good idea, to a sound brand strategy to a factory that can make it, to a campaign that gets your audience excited -- and then on to the operational systems that ensure that you can deliver on your promise. My passion and entrepreneurial spirit shows up in all of my work. My philosophy is that a sound strategic approach leads to better brands, products, and experiences…and in turn better businesses.